Last updated 26 September 2026 · version 2026-09-26
| Version | 2026-09-26 |
|---|---|
| Last updated | 26 September 2026 |
| Effective | 26 September 2026 |
| Applies to | the Persona app for iOS and Android, as listed in the Apple App Store and on Google Play, and every Persona web page. |
1.1 Persona - the app listed as Persona in the Apple App Store and on Google Play - has zero tolerance for child sexual abuse and exploitation (CSAE), including child sexual abuse material (CSAM).
1.2 These standards apply to everything on Persona: designs, products, photos, profiles, comments, direct messages, AI prompts and AI results, try-on photographs and support conversations.
1.3 They are part of our Terms and Conditions and our Community Guidelines. Breaking them leads to immediate, permanent removal from Persona.
2.1 ON PERSONA, NOBODY MAY:
2.2 "Minor" and "child" mean anyone under 18.
3.1 AGE LIMIT. Persona is for people aged 13 and over. We ask for a date of birth when an account is created, refuse sign-up under 13, and close any account we find belongs to a child under 13.
3.2 YOUNGER USERS. Users under 18 may use Persona only with the involvement of a parent or legal guardian, and must be 18 or over to set up a payout account.
3.3 MESSAGES. By default only a person's followers can start a conversation with them. Photos cannot be sent in direct messages. Any account can be blocked, which stops messages in both directions.
3.4 TRY-ON. Photographs of anyone under 18 may not be uploaded for virtual try-on.
3.5 SCREENING. Artwork is screened automatically for sexual content before it leaves the design studio, and photos added to a product listing are screened before they are stored.
4.1 IN THE APP. Tap "..." on a profile, a product or a comment, then Report. Choose "Sexual content" (or "Other") and tell us a child is involved. For a direct message, report the sender's account from their profile, or open Settings > Contact support. You never need to leave the app to report.
4.2 BY EMAIL. Anyone, with or without a Persona account, can write to legal@personafashion.com. Put "Child safety" in the subject line and include the username or a link.
4.3 DO NOT COPY THE MATERIAL. Never screenshot, download, save or forward suspected child sexual abuse material, even to report it - that can itself be a crime. Send us the username, the product link or a description instead.
4.4 IF A CHILD IS IN IMMEDIATE DANGER, contact the police or your local emergency services first - 911 in the United States.
4.5 YOU CAN ALSO REPORT DIRECTLY TO THE AUTHORITIES:
United States NCMEC CyberTipline - report.cybertip.org or
1-800-843-5678
United Kingdom Internet Watch Foundation - report.iwf.org.uk
Elsewhere your national hotline (inhope.org lists them) or
your local police
5.1 Reports about a child's safety are reviewed before all other reports, by a person, and we act on them as soon as possible and always within 24 hours.
5.2 When we find content that breaks these standards, we:
6.1 We comply with the child safety laws that apply to Persona, including the obligation to report apparent child sexual abuse material.
6.2 We cooperate with law enforcement and with child protection organisations. Valid legal requests should be sent to legal@personafashion.com.
7.1 Our designated point of contact for child safety - for users, parents, law enforcement, NCMEC, Apple and Google - is:
Child safety contact legal@personafashion.com
This contact can answer questions about how Persona prevents, detects and responds to child sexual abuse and exploitation.
8.1 We update these standards as Persona and the law change. The date at the top of this page shows when they last changed.