Last updated 27 September 2026 · version 2026-09-27
| Version | 2026-09-27 |
|---|---|
| Last updated | 27 September 2026 |
| Effective | 27 September 2026 |
| Applies to | everything you post, send, sell or create on Persona. |
1.1 Persona is a place to design, remix, share and buy clothing and other products. Be creative, be kind, and only post what you have the right to post.
1.2 Persona has zero tolerance for objectionable content and abusive users. We act on reports of objectionable content within 24 hours, and we remove people who break these rules.
1.3 You must be 13 or older to use Persona.
1.4 These guidelines are part of our Terms and Conditions. Section 8 of the Terms sets out the same rules in full legal language. If this page and the Terms ever disagree, the Terms apply.
2.1 These guidelines apply to everything on Persona: designs and print files, product titles, descriptions, tags and photos, usernames, display names, biographies, profile photos and links, comments and the photos you add to them, direct messages, collections, AI prompts and AI results, try-on photographs, support conversations and reports.
2.2 They apply to what you show publicly and to what you keep private or send to one person.
3.1 PERSONA HAS ZERO TOLERANCE FOR OBJECTIONABLE CONTENT AND ABUSIVE USERS. If you post content that breaks these guidelines, or abuse other people, we remove the content, and we may remove you from Persona. When a breach is serious we do this without warning.
3.2 Creating a new account to get around a suspension or a ban is itself a breach, and we close the new account too.
4.1 YOU MAY NOT POST, SEND, SELL OR CREATE:
Child safety
Sexual content
Hate
Harassment and bullying
Violence and dangerous activity
Suicide and self-harm
Deception and spam
Private information
Illegal and regulated goods
4.2 We use judgement. Art, fashion and satire can deal with difficult subjects. What matters is whether content attacks, exploits, sexualises or endangers people - and anything involving a child is never acceptable.
5.1 POST ONLY WHAT YOU HAVE THE RIGHT TO POST. Use your own artwork, or artwork you have permission to use. Do not put other people's logos, brand names, characters, artwork, photographs or a famous person's likeness on a product unless you have permission.
5.2 REMIXING. Remixing a design that is offered for remix on Persona is part of how Persona works. It follows the rules in Section 11 of the Terms.
5.3 COPYRIGHT AND TRADEMARK COMPLAINTS. If you believe something on Persona infringes your rights, write to dmca@personafashion.com as described in Section 9 of the Terms. We close the accounts of repeat infringers.
5.4 AUTOMATIC SCREENING. Artwork is screened automatically before it leaves the design studio, and photos added to a product listing, your profile or a comment are screened before they are stored. Words are screened too: a comment, reply, message, username, name, bio, collection name, or product title or description that contains slurs, strong swearing, explicit sexual terms or threats is refused, and is removed if it gets through. Screening is not perfect, so reports still matter. Our word list includes terms from the "List of Dirty, Naughty, Obscene, and Otherwise Bad Words" (github.com/LDNOOBW), used under the Creative Commons Attribution 4.0 licence.
6.1 The same rules apply to what you ask our AI features to make and to what you do with the result. Do not use AI to create sexual content, anything involving a child, a realistic image of a real person without their consent, or anything else on this page.
6.2 AI results can be wrong or unexpected. If one is offensive, report it (Section 9.2) - it helps us improve the filters.
6.3 Virtual try-on is for photographs of yourself only. Never upload a photograph of someone else, and never a photograph of anyone under 18.
7.1 Be respectful. Disagree with ideas, not people.
7.2 Do not send unwanted, sexual or threatening messages, spam, or scams, and do not ask people to pay you outside Persona.
7.3 Direct messages can contain text, links, products, profiles and gift cards. Photos cannot be sent in direct messages.
8.1 BLOCK. Open the person's profile, tap "...", then Block. Once you block someone, neither of you can message the other, they no longer appear in your messages or when you search for people, and any follow between you is removed. You can see and undo your blocks in Settings > Blocked accounts.
8.2 CHOOSE WHO CAN MESSAGE YOU. By default only your followers can start a conversation with you. In Settings you can change this to everyone, your followers, people you follow, or followers you follow back.
8.3 DELETE. You can delete your own comments and the messages you sent.
8.4 REPORT. See Section 9.
9.1 IN THE APP. Tap "..." on a profile, a product or a comment, then Report. Choose a reason - spam, harassment, hate, sexual content, violence, self-harm, impersonation, intellectual property or other - and add any detail that helps.
9.2 DIRECT MESSAGES AND AI RESULTS. Report the account from its profile, or open Settings > Contact support and attach a screenshot. If the content is sexual content involving a child, do not screenshot or forward it - send us the username instead.
9.3 BY EMAIL. Anyone, including people without a Persona account, can report content to legal@personafashion.com. Include the username or a link, what the problem is, and why.
9.4 YOUR REPORT IS CONFIDENTIAL. We do not tell the person you reported who reported them.
10.1 A person at Persona reviews every report. We act on reports of objectionable content within 24 hours, by removing the content and, where the breach warrants it, removing the account that posted it.
10.2 We deal first with reports about a child's safety and about someone at risk of harm.
10.3 Sometimes we decide that content does not break these guidelines. You can still block the account, and you can write to us if you think we got it wrong.
11.1 Depending on how serious a breach is and whether it has happened before, we may:
11.2 Child sexual exploitation, credible threats of violence, sharing intimate images without consent, and terrorist content lead to immediate, permanent removal from Persona, and we report them to the authorities where the law requires or allows it.
11.3 What happens to products, orders, credits and earnings when an account is closed is set out in Section 24 of the Terms.
12.1 If you think we removed your content or restricted your account by mistake, reply to our notice or write to legal@personafashion.com within six months. Tell us what was removed and why you think the decision was wrong.
12.2 A person reviews every appeal and we tell you the outcome. If we got it wrong, we restore what we can. Section 23 of the Terms has the full process, including additional rights in the European Union.
13.1 If someone is in immediate danger, contact your local emergency services first - 911 in the United States. Then tell us.
13.2 If you are struggling or thinking about suicide or self-harm, you are not alone. In the United States, call or text 988 to reach the 988 Suicide and Crisis Lifeline. Elsewhere, contact your local emergency services or a crisis line in your country.
14.1 Write to us here:
Reports, safety and appeals legal@personafashion.com Copyright and trademark dmca@personafashion.com Everything else support@personafashion.com
In the app: Settings > Contact support.