Copyright Policy

1.1 Persona respects the intellectual property of others and expects the people who use it to do the same. The designs, products, photos, profiles and comments on Persona are created and published by its users.

1.2 If you believe material on Persona infringes your copyright, this page explains how to tell us and what happens next. It restates Section 9 of our Terms (personafashion.com/legal/terms), which governs.

1.3 For a trademark, design right, right of publicity, privacy or any other complaint that is not about copyright, write to legal@personafashion.com instead (Terms 9.6).

2.1 Our designated agent to receive notifications of claimed infringement, as registered with the U.S. Copyright Office:

2.2 Email is the fastest way to reach the agent.

3.1 Send a written notice to the agent in Section 2. As required by 17 U.S.C. Section 512(c)(3), it must include:

• (a) your physical or electronic signature;
• (b) identification of the copyrighted work you claim is infringed;
• (c) identification of the material you claim is infringing, with enough detail for us to locate it - a link to the product, profile or comment is best;
• (d) your address, telephone number and email address;
• (e) a statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent or the law; and
• (f) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act on the owner's behalf.

3.2 In the app, you can also report a design, profile or comment with "Uses my work without permission". That report reaches the people who review reports, but it is not a notice under Section 512; to send one, write to the agent with the information in 3.1.

3.3 MISREPRESENTATION. Under 17 U.S.C. Section 512(f), a person who knowingly materially misrepresents that material is infringing, or was removed by mistake, may be liable for damages. Do not send a notice about material you do not hold rights in.

4.1 We will remove or disable access to material that is the subject of a compliant notice and take reasonable steps to notify the user who posted it, including how to send a counter-notice.

4.2 If a notice is missing any of the information in 3.1, we may ask you for it before we act.

4.3 If a product is removed for an intellectual property claim, Section 9.8 of the Terms applies to its pending earnings and to orders in flight.

5.1 If your material was removed and you believe that was a mistake or a misidentification, you may send a counter-notice to the agent in Section 2 containing:

• (a) your physical or electronic signature;
• (b) identification of the material and where it appeared before it was removed;
• (c) a statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification;
• (d) your name, address and telephone number; and
• (e) a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if your address is outside the United States, for any judicial district in which we may be found), and that you will accept service of process from the person who sent the original notice.

5.2 We send a copy of the counter-notice to the person who sent the original notice. We may restore the material in 10 to 14 business days unless they tell us they have filed a court action seeking to restrain the activity.

6.1 We terminate, in appropriate circumstances, the accounts of users who repeatedly infringe. We count valid notices against an account; material restored after a counter-notice does not count. Repeated valid notices, a single deliberate infringement, or conduct showing that an account exists to infringe, will end that account and may end any other account operated by the same person.

7.1 We update this policy when our agent's details or the law change. The date at the top of this page shows when it last changed.